In recent years more and more eco artists and fashion designers have been changing their practices in order to create in a way that is more ethical and in an organic way. In doing so they encourage us to take a look at our own lives and we may be able to make small but important changes.
Norwegian photographer and Kingston University graduate Vilde Rolfsen’s work explores our generation’s throwaway culture. In his work he challenges the viewer’s perspective on an object we use and throw away in our lives on a daily basis; the plastic bag. Rolfsen’s series, Plastic Bag Landscapes, blurs the lines between commercial photography and fine art. The creases in the plastic bags in the photographs are transformed by light and the tight crop of the image to create images reminiscent of snowscapes or abstract skies. The bags used in the photographs are all found objects further reiterating Rolfsen’s ability to create beauty out of waste.
“Plastic bags are a huge contributor to the landfill waste, and are extremely harmful for our oceans and the creatures living there. Do not say yes to a plastic bag when shopping.” ~ Vilde Rolfsen